BRIEFING
To create a visual identity for The Little Red Nose Club (Clube Narizinho Vermelho), a group of companies
and individuals that are regular contributors to the Red Nose Project (Operação Nariz Vermelho).
IDEA
The Red Nose project is a private, socially responsible institution that helps children in hospitals.
Professional clowns are hired to bring these children entertainment and care.
SOLUTION
To help finance these weekly visits, we developed several pieces of merchandising,
specially crafted for children. All profits revert to the Red Nose Project.
Inspired by the main graphic feature of the project, the red nose, we designed a mascot that resembled
the children's drawings - simple lines and full of color.
RESULT
We created a line of clothes and fun accessories that set a new juvenil trend and promoted noble
and responsible values for these children.
Client: Clube Narizinho Vermelho
Designer: Anne-Laure Chauvin
Project Manager: Maria Cunha
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